Budweiser's "Puppy Love" Super Bowl ad from 2014 ranked the highest across both men and women, as well as across age groups spanning from 18 to 64, indicating that more emotional commercials that involve animals and children are the most popular across demographics.
Analyzing the top 10 advertisements, TiVo found the presence of animals or children to be a common theme contributing to the success of these spots. These commercials delivered the strongest likeability across all age demographics and genders. The top ten commercial spots over the last 50 years include:
1. Budweiser: Puppy Love
2. Budweiser: Lost Dog
3. Volkswagen Passat: The Force
4. Coca-Cola: Mean Joe Greene
5. Doritos Nacho Cheese: Sling Baby
6. Budweiser: 9-11
7. Snickers: You're Not You...
8. Doritos: Pug Attack
9. Doritos: Cowboy Kid
10. Budweiser: Designated Driver
"Every year, Super Bowl advertisements are a compelling piece of the game for fans. As the price of these commercials has continued to explode over the past 50 years, so has their popularity," said Tara Maitra, TiVo's Senior Vice President, General Manager Content & Media Sales. "Now, more than ever, brands are laser-focused on cutting through the noise and making a lasting impression -- TiVo provides insights on exactly what best resonates with viewers."
TiVo will be releasing its 14th annual audience measurement report for all game-day action of Super Bowl 50, including the game's top moments and most popular commercials, at 7 a.m. EST on Monday, February 8, 2016.
To better understand which of the most recent top 100 Super Bowl Ads appear to be the most liked, TiVo partnered with the Research and Consulting Division of Vision Critical to determine the top ten Super Bowl commercials throughout the last 50 years. TiVo compiled a list of the top 100 commercials from the company's "Top Ten Super Bowl" reports issued over the last 13 years, as well as classic older spots since the first televised Super Bowl. Vision Critical then asked members of its "Voice of Market" Springboard America community to view and evaluate the commercials in a ten-wave study conducted over four weeks, from October 19, 2015 to November 16, 2015. In each wave, a representative U.S. sample of people ages 18 to 64 was exposed to ten ads. Following each ad, members were asked about recall of the ad and ad likeability. The top ads are defined as those with the highest mean likeability. The average sample size for each wave was 944 people, representative of the U.S. population by age, gender, ethnicity and income.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is featuring Beyonce as special guest.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET.
Read the latest Super Bowl 50 News.