
The
Wix.com Super Bowl 2015 Ad will feature five NFL legends – Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris as they transition from their football days and take a new direction in their careers.
Going from NFL stars to small business owners, the players pursue humorous endeavors that build on their famously unique personalities and accomplishments.
“Running a small business is no easy feat but it’s also incredibly rewarding. We wanted to
highlight the fun aspects and how enjoyable your business can be when you’re not weighed down.
We developed a campaign that perfectly fits what Wix is all about: providing small businesses with powerful and easy to use tools to design, manage and grow their online presence,” said Omer Shai, Wix CMO. “NFL legend or not, any business owner should be able to easily get their business online, just the way they want it.”