LG Super Bowl Commercial Produced by Ridley Scott's RSA Films

The LG Super Bowl 50 commercial marks the first-ever entry of South Korean consumer company LG into the Super Bowl. The LG Super Bowl 50 ad be produced by Ridley Scott's production company, RSA Films.

Jake Scott will direct the LG commercial that will feature LG OLED TV technology and introduces a soon-to-be announced addition to its OLED TV line.

LG says that the LG Super Bowl 50 ad will demonstrate LG's commitment to exploring new technologies and communicate the bold message that OLED TV isn't just a new TV, it is a new era in television technology.

The LG Super Bowl 50 commercial draws upon the expertise and creativity of this father and son collaboration.

Ridley Scott's The Martian recently won the 2015 Best Director Award from the National Board of Review, as well as garnering a Golden Globe nomination for best picture.

He is also known for his legendary 1984 Super Bowl commercial for Apple Macintosh, considered one of the best Super Bowl ads of all time. Jake Scott has produced six Super Bowl commercials so far, including the beloved Budweiser Lost Dog Super Bowl 2015 ad.

"When I first saw OLED TV's, I was mesmerized by its staggering picture quality," said Ridley Scott. "With 1984, audiences were introduced to a technological advancement that promised to change everything," said Jake. "I see a similar kind of disruption with LG OLED TV."

More details on I4U News.

Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.

Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.

The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is expected to bring on several guest performers.

CBS is the lucky TV network to broadcast Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.