Snickers will be back at the Super Bowl 2015 with a new ad. The last Snickers Super Bowl ad
ran in 2011.
The Snickers Super Bowl 2015 ad will bring back the "You're Not You When You're Hungry" campaign back to where it all started Super Bowl Sunday.
In 2010 Betty White made a big splash with the first Snickers Super Bowl ad featuring the You're Not You When You're Hungry theme.
Today, Mars Chocolate North America announced SNICKERS is returning
to the country's biggest marketing stage with an all-new commercial that
will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC.
Although this is the first Super Bowl commercial for the brand since
2011, SNICKERS is an official NFL sponsor with a rich history of
advertising during America's most watched sporting event. In 2010, the
brand debuted its "You're Not You When You're Hungry" campaign during a
celebrated Super Bowl XLIV spot in which a hungry football player
literally transforms into a slow-moving, wise-cracking Betty
White due to hunger. The humorous commercial immediately scored with
media and consumers, skyrocketing to the top of several fan polls. The
momentum propelled the campaign across the globe, where today "You're
Not You When You're Hungry" appears in more than 80 countries.
"We're thrilled to bring our 'You're Not You When You're Hungry'
campaign back to the place where it became a breakout hit," said Allison
Miazga-Bedrick, Director, SNICKERS Brand. "Super Bowl XLIX offers a
massive platform to kick off what we expect will be an equally enormous
year for SNICKERS."
The 30-second commercial will be produced by BBDO New York, and
supported by a fully integrated marketing campaign starting in January.
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