Super Bowl 2014 ads: Bank of America comes up with an ad for charity

Sunday, February 2, 2014

The deadline isn’t far away for the Super Bowl 2014. This biggest gaming event will take off in the Metlife Stadium in East Rutherford, New Jersey, where the Seahawks and Broncos will go on a head to head competition with each other’s.

The day is February the 2nd, 2014 and it is only a few hours away from now. Millions of people are eagerly waiting for this event and they will be watching this event in the Stadium as well as the Internet and TV. The Metlife Stadium in East Rutherford, New Jersey will be packed with millions of spectators as the game will kick off between Broncos, who play against the Seahawks. This is why all the businesses really interested to air their Super Bowl 2014 ads in this event and Bank of America is also making an effort for this. But they have different agendas and theme for their Bank of America Super Bowl 2014 ad.

While all other businesses are trying to promote their businesses, Bank of America has a different approach. Unlike promoting their business, they have come up with a different theme of charity and promoting the noble cause of the fight against AIDS. The Bank of America Super Bowl 2014 will be aired with a new U2 single titled Invisible. The new U2 song will be available as a limited edition release on iTunes for free download during the Super Bowl and for the following 24 hours as well. For every download during that timeframe, Bank of America will donate $1, up to $2 million total, to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life-saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world’s poorest countries.

Click here to read about Bank of America Super Bowl 2014 ad

This is indeed a great idea where everyone will be working to promote something good for the whole world. Bono from U2 was also excited about this and he said, "Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news.  It's the kind of game-changing influence that will not just deliver millions of dollars, but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people.  And just in the bank's commitment of $10 million has resulted in the Gates Foundation, SAP and Africa's Motsepe Family matching for a total of $22 million. Incredible."

Bank of America has partnered with U2 for a very special 60 second Super Bowl ad and has committed to more than $10 million to fight AIDS over the next 2 years. The Super Bowl 2014 ad is one of the many initiatives that are expected to make a greater impact on a global.  In this ad, you will see Bono talking about the initiative, its significance as well as the need for such a campaign. For such a noble reason, we have also found this ad really interesting and the people at I4U are also going down to the song as we believe in this noble reason.


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