One of the best Super Bowl 2014 ads: Peace ad from Axe

Sunday, February 2, 2014

This couldn’t get any bigger than this! The Super Bowl 2014 which is taking off on February 2, 2014 in the Metlife Stadium in New Jersey, where we will see Seahawks and Broncos compete with each other. This event is also special in some other ways as well.

As this is the first outdoor Super Bowl, which will be held outdoors, the fans are really excited about this event. According to the marketing experts, this is the biggest events of the year to promote the big brands. This is why; the organizers are trying to level best to make the most out of this. They are charging $4 million per seconds for the super bowl ads which is also the biggest amount to be charged for this event as well. However, as there will be millions of spectators for this game who will watch it in the stadium as well as on TV and Internet; the businesses do not hesitate to spend their dollars for this. Among those big brands, Axe is making an effort to stand out in the crowd and they have come up with an unusual advertisement from their regular ones this time.

Their official Super Bowl 2014 ad from Axe is quite different the usual advertisements of Axe. While the usual ads have lots woman going crazy over a man with the Axe effect, their Super Bowl is truly unique as there isn’t any lady going crazy. This ad is actually about a more subtle message where they promoted world peace rather war. The AXE Peace fragrance is developed by renowned fragrance expert Ann Gottlieb, who combined notes of fresh citrus, nutmeg and cedar wood, and provides guys with an intriguing, warm and masculine scent. In a first for the brand, AXE is introducing the AXE Peace collection across all of the brand’s grooming product categories: body spray, deodorant and antiperspirant sticks, shower gel, shampoo and conditioner, hair styling, face wash and shave gel.

Click here to read about the Axe Super Bowl 2014 ad

The message of the Axe Super Bowl 2014 ad is “make love not war”. Matthew McCarthy, Senior Director, AXE & Men's Grooming for Unilever was really excited about this and he had the following to say that “Young people care deeply about the future. This generation is socially conscious and more digitally connected than ever. AXE is tapping into this to start a conversation, inspire people to unite globally, and raise awareness about the power of peace in a way only AXE can do. In a world filled with conflict, we know sometimes the most powerful weapon is love. And as the film dramatizes, for one sublime moment a kiss has the power to make the world a more united and peaceful place.” This is why; you will see lots of politicians, war lords, fighters who seem to go for a war but instead of that they express their love for their loved ones. This is truly a touchy ad from Axe. Keep in touch with I4U as we will bring in new updates on Super Bowl 2014 ads for you all.


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