Budweiser’s Clydesdale on “Puppy Love” ad

Sunday, February 2, 2014

With over 15 million views on YouTube, Budweiser’s “Puppy Love” ad will definitely be one of the main topics of the conversations in the Super Bowl XLVIII on February 2 at the MetLife Stadium East Rutherford, New Jersey.

Like the Clydesdale doesn’t touch the fans' hearts enough, Budweiser puts a puppy in their already massively successful horse-trainer ad called “brotherhood.” That 2013 Budweiser ad was a major tearjerker that got people explaining why they were crying.

It seems like Budweiser came up with the perfect formula to sell beer through their commercials. That formula is having a heartwarming commercial that features friendship between different species, while using the Clydesdale as the template.

USA Today ranked their 2013 commercial as the top Super Bowl XLVII ad. That ad was about a Clydesdale being reunited with its trainer. The reunion scene was such a heart-warming scene that could easily make most people shed some tear.

Budweiser is at it again as the beer company released their Super Bowl ad just the other day. This time the ad features the friendship of their famous Clydesdale and a lovely yellow Labrador puppy.

The story is about a Labrador puppy that belongs to an adoption house. The puppy keeps on digging under the fence to visit the horses from the next door ranch.

The puppy probably believes it’s a horse. Now how cute is that? Since the puppy keeps coming back to the ranch, the horse ranch owner keeps on returning the puppy to the adoption house.

One day, when the puppy is about to be taken away to a different place, the horse runs after it. Just like a scene from a typical romantic flick, the puppy looks back at his horse friends through the window of the car, while the horse gallops to catch the car.

The horses managed to stop the car, then the puppy runs back to the ranch, were he truly belongs.

“Let her go” by the passenger is being played as the background soundtrack of this ad.

Besides this ad, Budwiser is also planning to release a Super Bowl ad that honours the returning Afghanistan soldiers. It could be recalled that one of the previous ad of Budweiser paid tribute to the fallen twin towers in New York. This ad was shown during the big game in 2002. Of course, this ad features Clydesdales.

Budweiser bought four minutes worth of Super Bowl ad slots for this year’s big game. Ad slots cost $4 million per 30-seconds. That means the beer company spends $32 million on ad slots alone.

With this amount being invested, Anhuser-Busch would really make sure that the advertisements would be worth it.

Creative agency Anomaly developed this commercial. Anheuser-Busch plans to have five Super Bowl ads this year.

Clydesdale is an integral part of Budweiser ads

Budweiser ads complete the Super Bowl experience. Clydesdale has become an important part of Budweiser ads as Budweiser is to Super Bowl.

USA Today’s ad meter ranked the 2013 Budweiser Super Bowl ad as the top commercial for last year’s big game. Anheuser-Busch’s 2013 ad that ranked number one featured the Clydesdale. This ad featured an orphan horse and his trainer. They developed a bond, they were separated, and they were dramatically reunited in the end.

The horses in that commercial were trained by Tommie Turvey an equine extremist, a trick rider and a well known clinician. The youngest foal showed in the ad was only seven days old when that scene was shot.

The young foal became an instant celebrity when Budweiser asked fans via Twitter to name it. The foal was named Hope, while a second foal was named Stan, which is derived from St. Louis Cardinals legend Stan Musial.

In 2010, Budweiser used their famous inter-species friendship formula. Their 2010 Super Bowl ad featured a Clydesdale, this time with a calf. Again, the story was about friendship and reunion. “Nothing comes between friends” is such a perfect tagline for that ad. Its seems like Clydesdale being reunited with a long time friend coming from another species is a template that Budweiser love to use for their ad to capture the hearts of consumers, and prospected consumers.

In 2009, Budweiser had three commercials with their famous Clydesdale namely, “Circus,” “Generations,” and “Fetching.”

The “Circus” ad was about a relationship, but this time it was love. A Clydesdale got separated from his true love which was a circus horse. The horse resolved to overcome all obstacles just to be reunited with the love of his life. This is another Budweiser Super Bowl ad, which is about reunions.

“Generations” is about how Jake’s great grandfather survived America as an immigrant and left a legacy for them. By the way, Jake is a Clydesdale.

“Fetching” is unlike other Budweiser Clydesdale template. It is not about heart warming reunions. Though, it was about inter-specie relationship, this ad is a funny one.

In 2008, Budweiser’s Clydesdale commercial “Rocky” topped the USA Today’s ranking for best Super Bowl ad. The ad showed a Clydesdale named Hank who wasn’t able to make the cut to be part of the Budweiser hitch. His Dalmatian friend came to the rescue. The Dalmatian was like Paulie and Hank was like Rocky as the Clydesdale trained. Through this rigorous training, Hank made it to the hitch.

In 2006, another Budweiser ad captured the hearts of the audiences as a young colt tried to do push the limits with a little help from its parents in the ad titled, “American Dream.”

In 2004, a donkey proved that dreams do come true in the Budweiiser ad where it did whatever it takes to be a part of the Clydesdale hitch. The commercial had a funny twist during its climax when the donkey explained what made it think it can be a Clydesdale.

These are some of the most memorable Budweiser Clydesdale commercials. Whether it’s about Dalmatians, circus horse, donkeys, calves, trainers or puppies, Super Bowls just wouldn’t be complete without Budweiser’s Clydesdales.


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