Super Bowl 2014 ads: Kia comes with a Matrix theme

Tuesday, January 28, 2014

Millions of spectators, great excitement and the biggest game event of the year are all you need to air your ad for the highest exposure. The smart people at KIA clearly know that and this is why they have come up with the big bang for the Super Bowl 2014 Ads. The event of Super Bowl has always been the main focus of the businesses to come up with a new ad and ensure the highest publicity of their new cars. KIA, one of the giant car manufacturers from Korea is not an exception to this and they have also lined up a brand new Super Bowl 2014 for this as well.

As we all know, the Super Bowl 2014 will start on February 2, 2014 and this big game will be played in the MetLife stadium in East Rutherford. This is the first outdoor, cold-weather Super Bowl game ever and it is also different from the other Super Bowl when we are talking about business. This time, the broadcasters of Super Bowl 2014 have managed to charge $4 million for every 30 second ad and this is not a small amount. Even the big businesses have to make the calculation before they can make the final decision. However, the good thing is that the businesses are really excited about this and do not mind spending such a big amount. To be honest, the businesses are lined up to their Super Bowl 2014 commercials and KIA is also not an exception to this as well.

As usual, KIA has come up with a new way to promote their car and their ad is clear sign that they are planning big this time. While others have gone for a 30 second ad, KIA has a plan for 60 seconds Super Bowl 2014 ad. It means they will be paying double amount than most other brands in the market. But KIA doesn’t mind spending big to get back big. The Super Bowl 2014 ad from is linked with Matrix and to make the ad even more interesting, they have hired an actual Matrix actor as well. It is Laurence Fishburne AKA Morpheus from Matrix who took Leo (Keanu Reeves) into the world Matrix. KIA has somehow managed to hire Laurence Fishburne to reprise his role as Morpheus from Matrix. In this KIA Super Bowl 2014 ad, Laurence Fishburne will dress up like Morpheus again and he will be offering the choice of the "red pill" or "blue pill” to a shocked couple. If you can recall, he also offered Leo the same choice in the first movie of the Matrix series. This is so far we have come to know about the KIA ad and there is also a 16 second Super Bowl ad teaser showing Laurence Fishburne as Morpheus trying to tune an ancient TV to watch the Super Bowl in the Matrix. Though this is not a part of the 60 second ad, the people are also enjoying this short teaser as it is really interesting.

Click here to read more about the KIA Super Bowl 2014 Ads

We believe the whole ad will be even more interesting and we will give any further update when we get them at I4U.


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