reported that the initial SodaStream Super Bowl 2013 Ad got banned by CBS. Now SodaStream has released this commercial online. Watch it below. There is no official reason why this ad was banned. It has clearly though something to do with competitor slamming.
The home soda makers SodaStream are competing with the big soda makers Coca-Cola and Pepsi. SodaStream advertises with the angle that you do not need bottles and cans with SodaStream. Pepsi and Coke would therefore harm the environment. SodaStream is even throwing out a specific number of bottles that could have been saved on Game Day.
I find the ad not particularly outstanding. So it is not a big miss. SodaStream will air another version of an older ad that I assume will not have direct Pepsi and Coca-Cola references.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New
Orleans. Super Bowl Ads for Geeks will again offer full coverage about
the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl
The first hot and sexy Super Bowl Ad teaser has arrived with Kate
Upton Washing a Mercedes CLA in Slow Motion.
See all confirmed Super Bowl 2013 Advertisers and watch all released 2013 Super Bowl Ads.
Until Game day, which will bring the new 2013 Super Bowl Ads you can
check out the Super Bowl 2012 Ads.
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