M&M's Super Bowl 2013 Ad will not Be Released Early

Wednesday, January 16, 2013

Mars will stick to the traditional Super Bowl ad reveal during the Big Game broadcast reports AdAge. Mars will again run a M&M's Super Bowl ad like last year. The M&M's Super Bowl 2013 Ad will not have the benefit of the social media buzz before Super Bowl Sunday. For some this is great news.

On the other hand the real way of creating social media buzz without taking away the surprise is to release ads that set the stage for the actual Super Bowl ad. This is what Volkswagen did last year. The Dogs barking the Star Wars theme when viral and reached 3 million views in 2 days. The actual Volkswagen Super Bowl 2013 Ad was very different, but had a Star Wars angle.

The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Super Bowl Ads for Geeks will again offer full coverage about the Super Bowl Ads ahead and during the Super Bowl XLVII. The first big news is that Kate Upton will star in the Mercedes Super Bowl 2013 Ad.

See all confirmed Super Bowl 2013 Advertisers.

Until Game day, which will bring the new 2013 Super Bowl Ads you can check out the Super Bowl 2012 Ads.


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