In the first 30-second spot, titled “Tight Space,” (watch it below) parental creativity is in high gear when two of the Sorento’s available features – power-folding mirrors and power liftgate – help a determined father make the slimmest parking garage space manageable while his skeptical wife and children look on. Kia has been one of America’s fastest-growing car companies over the last five years, and the U.S.-built 2014 Sorento is one of seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms this year.
“The Sorento has been one of our best-selling vehicles each of the last three years and the ‘It Has an Answer for Everything’ campaign offers a fun, lighthearted look at the human truths parents face every day while showcasing features and technologies that can provide assistance in even the most challenging situations,” said Michael Sprague, executive vice president of marketing & communications, KMA. “‘Tight Space’ serves as the introduction to the redesigned Sorento, and when the next spot airs in the Super Bowl it will present an answer to an age-old question that has left generations of parents stuttering and searching carefully for words to help them escape an awkward yet truthful situation.”
Created by David&Goliath, KMA’s advertising agency of record, the Sorento “Tight Space” spot was directed by Peter Darley Miller and Colin Jeffery.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Super Bowl Ads for Geeks will again offer full coverage about the Super Bowl Ads ahead and during the Super Bowl XLVII. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.
Until Game day, which will bring the new 2013 Super Bowl Ads you can check out the Super Bowl 2012 Ads.
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