Cars.com Super Bowl 2013 Ad Campaign Launched

Friday, January 25, 2013

Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign.

To engage online audiences for the Cars.com Super Bowl 2013 Ad,  Cars.com hired Piston to create The Dramatizer: a digital experience that gives audiences the power to increase the drama of otherwise ordinary situations with a click. Piston is part of a multi-agency collaboration to produce fully integrated creative for Cars.com across TV, digital, print, radio and social.


The saying goes, “Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand.” That’s the driving force behind the new Cars.com The Dramatizer campaign from Piston.



The Dramatizer’s robust media plan includes page takeovers and other high impact units with ESPN, Yahoo News, CBS’ Sports.com, among others. Piston, digital agency of record for Cars.com for over four years, tapped frequent collaborator Superfad as its production partner for the original engagement’s ever-intensifying storylines.

Check out the cool online Cars.com Super Bowl 2013 experience on Cars.com.

The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Super Bowl Ads for Geeks will again offer full coverage about the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013). The first hot and sexy Super Bowl Ad teaser has arrived with Kate Upton Washing a Mercedes CLA in Slow Motion.

See all confirmed Super Bowl 2013 Advertisers.

Until Game day, which will bring the new 2013 Super Bowl Ads you can check out the Super Bowl 2012 Ads.



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