This is big. Doritos managed to get famous Transformer director Michael Bay to support the Doritos Crash the Super Bowl 2013 competition.
This year, if you make a Doritos Super Bowl ad you might see it air on the Super Bowl 2013 and win not just $1 Million but also a gig with Hollywood director Michael Bay on Transformers 4.
Doritos is also betting big on Facebook for the Super Bowl 2013. The Crash the Super Bowl site is now completely hosted on Facebook and is a Facebook app.
The Crash the Super Bowl 2013 competition opens for submissions on October 8. The deadline for submitting your Doritos Super Bowl ad is on November 16. More details on Facebook.
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