Why the Volkswagen Super Bowl 2012 Ad stars a Dog

Wednesday, February 1, 2012

Earlier today the most anticipated Super Bowl commercial of 2012 got released online. The Volkswagen Super Bowl Ad moved away almost completely from the extremely successful Star Wars theme in the 2011 Super Bowl ad. Only the last 15 seconds of the new Volkswagen Ad still make the connection to Star Wars. Now the main actor is a dog named Bolt.

Volkswagen wanted to build on the brands ability to tell human stories. The new theme of the commercial "Back.  And Better Than Ever." illustrates the current success Volkswagen has in the United States.


“We believe this spot underscores the Volkswagen brand’s unmatched advertising legacy. It manages to highlight the redesign and performance of the Beetle with the lighthearted touches that viewers expect from the VW brand,” said Mike Sheldon, CEO, Deutsch LA, Volkswagen’s creative Agency of Record.

Volkswagen continues to play with the Star Wars theme this year, but used the human story of the dog getting in shape to paint a bigger picture.
It was also I think to risky for them to just bet completely on Star Wars again and try to make a better ad than The Force, which is actually almost impossible.

My verdict of the Volkswagen 2012 Ad is that it is not going to be the best ranked car Super Bowl ad this year. In my opinion the Acura Super Bowl 2012 Ad with Jerry Seinfeld and the Honda Super Bowl Ad with Matthew Broderick are better.

Watch the Volkswagen Super Bowl 2012 Ad below.




The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Watch already the first fully released Super Bowl 2012 Commercials online. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.

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