How to Vote for Super Bowl Ads on USA Today Facebook Ad Meter

Sunday, February 5, 2012

The USA Today and Facebook Super Bowl Ad Meter for 2012 has launched and now the details have been revealed how the voting for the Super Bowl 2012 Ads will work.

The USA Today Ad Meter is the gold standard for Super Bowl Ad rankings. The ranking is seen as make or break for advertising agencies since years.

This year the USA Today Admeter will be different though. USA Today has so far just used a small panel of viewers to determine the best Super Bowl ads. This year USA Today partnered with Facebook and you are in control of the ranking.
How to vote for your favorite Super Bowl Ad on USA Today Ad Meter:
1) Facebook Account
To cast your votes you need to have a Facebook account. 800 million people have, why not you?

2) Voting Start Time
The Super Bowl Ad voting starts at 6:30pm ET, the Super Bowl 2012 Kick-Off Time.

3) Voting End Time
The Ad Meter voting ends on Tuesday, Feb. 7 at 6pm ET.

4) Ad Meter Winner Announcement
The 2012 USA Today Ad Meter winner will be announced on Tuesday, Feb. 7 at 10pm ET.

5) How to Vote
Click on the video thumbnail and view the ad. Then rate the ad by clicking on a star on the 5-star scale. 5-stars mean you "Loved It". 1-star - it's a "Fumble. You can only vote once for each ad.


6) How the Ad Meter winner is determined
Each rating has a score (1-5). Average rating will be the total of all scores / number of users who rated.
Results will be ordered with the highest-to-lowest average total rating as determined by the sum of all user ratings divided by the number of ratings. In the case of a tie, the video with more ratings will be the winner. In order to be eligible for the leader-board, a video must receive at least 1000 votes.

Access the new USA Today Facebook Admeter 2012 site here.

For more Super Bowl 2012 Voting sites visit our Super Bowl Ad Voting Guide.


The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Watch already the first fully released Super Bowl 2012 Commercials online. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.

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