The Budweiser and Bud Light Super Bowl 2012 Ads

Thursday, February 2, 2012

Anheuser-Busch has bought 4:30 minutes of advertising time during the Super Bowl 2012. Again the beer giant is one of the biggest Super Bowl advertisers. Anheuser-Busch has now unveiled the details about their Budweiser and Bud Light Super Bowl 2012 ads.

As already reported Anheuser-Busch will air six Super Bowl commercials on Sunday during the Big Game. This is the 24th consecutive time Anheuser-Busch is a Super Bowl Advertiser.


Bud Light, the official beer sponsor of the NFL, will continue its "Here We Go" campaign, highlighted by a "secret spot" at the end of the second quarter.  Budweiser will evolve its successful "Grab Some Buds" campaign with two 60-second ads, one of which will feature the world-famous Budweiser Clydesdales.

The Anheuser-Busch's newest brand, Bud Light Platinum, will make its national advertising debut with two 30-second ads on Super Sunday.  The inclusion of Bud Light Platinum represents a major investment in Anheuser-Busch's latest innovation, and supports the national rollout of the new beer, which began on Monday, Jan. 30.

"This is the largest television event of the year, every year," said Paul Chibe, vice president, marketing, Anheuser-Busch.  "The Super Bowl draws a large, diverse viewership, which makes it a great venue for brands with the widespread popularity of Budweiser and Bud Light.  The large audience of the Super Bowl makes it the perfect opportunity to introduce Bud Light Platinum to a large number of adult beer drinkers interested in trying new things."

Budweiser and Bud Light 2012 Super Bowl advertising lineup:

First Quarter

"Factory" (Bud Light Platinum) – The process of creating something truly Platinum is revealed.  (:30, Translation)

"Work" (Bud Light Platinum) – This office is anything but conventional. (:30, Translation)

Second Quarter

"Return of the King" (Budweiser) – A town celebrates as the Clydesdales usher in a historic moment in American history. (:60, Anomaly)

Bud Light "Secret Spot" (:30, Cannonball)

Third Quarter

"Eternal Optimism" (Budweiser) – Highlights of American achievements throughout history – with the assurance of more to come. (:60, Anomaly)

Fourth Quarter

"Rescue Dog" (Bud Light) – Calling this dog's name unveils a special trick. (:60, mcgarrybowen)

Update 03/02/12:The Budweiser, Bud Light Platinum and Bud Light Super Bowl 2012 commercials have not been released yet online, but we released today teasers for the Budweiser, Bud Light and Bud Light Platinum 2012 Super Bowl Ads.

Screen Grabs:








The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Watch already the first fully released Super Bowl 2012 Commercials online. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.

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