VW and Rolling Stone team up for Super Bowl 2012 Tailgate Party

Friday, January 13, 2012

All eyes are on Volkswagen to dazzle us with another awesome Super Bowl ad this year. The Force Ad staring a pint-sized Darth Vader is still a popular video on Youtube. What will VW do this year? What we know already is that the new Beetle will be featuring in the VW Super Bowl 2012 Ad.
What we also know is that Volkswagen is also making waves in Indianapolis with a big Super Bowl tailgate party in collaboration with Rolling Stone magazine. A all-star music lineup will be featured in the Volkswagen Rock & Roll Super Bowl Fan Tailgate Party on Sunday, February 5.
Starting at 1 p.m., Jane’s Addiction and The Roots will take the stage and Pete Wentz will DJ at The Crane Bay, a renovated industrial warehouse located just two blocks from Lucas Oil Stadium – walking distance to the big game and with on-site private parking.

“Because this is Volkswagen's third consecutive year advertising during the Super Bowl, we saw the Fan Tailgate Party as an opportunity to celebrate the big game with our core audience,” said Tim Mahoney, Chief Product and Marketing Officer for Volkswagen. “The success of last year's spot, ‘The Force,’ has created great momentum for the Volkswagen brand, thanks in large part to our fans, and we plan to continue that momentum in 2012.”

Along with the platinum-selling musical acts, celebrity chef John Besh will be on-hand to cook regional specials and classic tailgate food. Celebrating football fans of both teams and the local residents of Indianapolis, the party will feature a premium bar, interactive entertainment and venue experiences that celebrate the fan in all of us.

The Super Bowl Fan Tailgate Party kicks off a year-long celebration in which Rolling Stone and Volkswagen have teamed up to offer special access and unique experiences for both Volkswagen and music fans at major music and sporting events throughout the year. The program will run across multiple media channels and will include a large social and digital presence.

An additional sponsor of the Sunday tailgate event is Mio. Mio is a unique new liquid water enhancer that lets you create your own dream beverage. A selection of flavors will be available to guests throughout the party.
To get tickets for the Volkswagen Rock & Roll Super Bowl Fan Tailgate Party visit this page.
 
The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Find out who is advertising at the Super Bowl 2012.

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