Today the New York Times has unveiled the story of the ad and new images. It was already clear that the Volkswagen Super Bowl 2012 Ad will continue the Star Wars theme. Volkswagen's advertising agency Deutsch L.A. decided not to bring back the cute kid in the Darth Vader costume, but do something completely new with Star Wars.
The Beetle Super Bowl Ad will star a determined dog named Bolt (Speaking of Bolt, Usain Bolt stars in new very funny Virgin Ad as Richard Branson) on a quest involving the 2012 Beetle. The commercial includes also scenes from the Star Wars Cantina.
The two new images from the Volkswagen Super Bowl 2012 Ad show the dog and the Beetle on planet earth as far as I can tell in today's time. The second photo is again a scene from the Star Wars cantina.
How these two scenes fit together in the ad is mind boggling. The Volkswagen Super Bowl 2012 Ad will be released online on February 1, four days ahead of the Super Bowl XLVI.
For now, watch the Volkswagen: The Bark Side Super Bowl Ad Teaser.
The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Watch already the first fully released Super Bowl 2012 Commercials online. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.