USA Today Ad Meter for Super Bowl 2012 launched

Tuesday, January 31, 2012

The USA Today and Facebook Super Bowl Ad Meter for 2012 has launched. The USA Today Ad Meter is the gold standard for Super Bowl Ad rankings. The ranking is seen as make or break for advertising agencies since years.
This year the USA Today Admeter will be different though. USA Today has so far just used a small panel of viewers to determine the best Super Bowl ads. This year USA Today partnered with Facebook and you are in control of the ranking.


USA Today is supposed to still do their traditional panel based ranking as well according to Adage. AdAge published yesterday an article that is very critical about the USA Today Ad Meter. Michael Learmonth makes the case that the USA Today Ad Meter broke Super Bowl Advertising.

Doritos is again using the USA Today Ad Meter to determine the million Dollar payouts. If the new Facebook enabled voting is a good thing for the Doritos Super Bowl 2012 Ads remains to be seen.

The competition, especially from car Super Bowl advertisers is really strong this year. The Car ads are also telling longer stories that might resonate more with people engaged in social networks.

I wonder if USA Today will release the panel ranking as well. It would be interesting to see the difference between the public vote and the panel selection.

Access the new USA Today Facebook Admeter 2012 site here. For more Super Bowl 2012 Voting sites visit our Super Bowl Ad Voting Guide.



The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Watch already the first fully released Super Bowl 2012 Commercials online. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.

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