M&M's Super Bowl 2012 Ad to reveal Ms. Brown

Tuesday, January 17, 2012

As reported in December, Mars will this year promote M&M's in their Super Bowl ad. The last two years Mars ran Snickers Super Bowl Ads with great success.
Mars announced today that they'll reveal the sixth M&M's character, Ms. Brown, in the M&M's Super Bowl 2012 Ad.

Like all of her fellow M&M's spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.
Her unmatched knowledge of milk chocolate vaulted her to the position of Chief Chocolate Officer - a position she's excelled in for seventy years, helping make M&M's one of the most popular chocolate candies in the world.

Update 01/30/12:
Neil Patrick Harris unveils M&M'S Ms. Brown Statue. Watch now.

Following the successful launch of products like M&M's Pretzel Chocolate Candies (sounds aweful, see package below), as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M's are not your average milk chocolate.

"We're very excited to introduce Ms. Brown to the world," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "Now is the time for Ms. Brown to step into the spotlight - and there's no bigger spotlight than Super Bowl Sunday."

M&M's will unveil the first images of Ms. Brown during special events at The Grove in Los Angeles, as well as M&M's World in New York City on Monday, January 30, 2012, at 3:00 p.m. ET. Fans can also watch the reveal event live on Facebook.

Boy the M&M's Super Bowl 2012 Ad seems to be very boring. Who needs another of these talking M&M's? How can the reveal of another "spokescandy" make a Super Bowl ad that will have an impact on viewers. Two years ago Mars landed a huge hit with the Snickers Super Bowl Ad starring Betty White. Based on what Mars announced so far the M&M's Super Bowl 2012 Ad will be not showing up on any Super Bowl Ad ranking.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.


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