Lexus Super Bowl 2012 Ad Details unleashed

Wednesday, January 18, 2012

Lexus will for the first time advertise during the Super Bowl 2012. The Lexus Super Bowl 2012 will feature the all-new 2013 Lexus GS 350. This we know since last year. Now Lexus released the details of their first Super Bowl commercial and a 15 second teaser of the Lexus Super Bowl 2012 ad.
Lexus is kicking off their 2012 car releases that not just includes the featured 2013 Lexus GS 350.

Update 01/31/12:
Full Lexus Super Bowl 2012 Ad released. Watch Now.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing. “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

Leading up to its Super Bowl commercial, Lexus is embarking on a social media activation called TweetDrive Engineered by Lexus. It is a socially-fueled game engaging football fans during the professional football playoffs. TweetDrive Engineered by Lexus airs live on and offers fans the opportunity to earn yardage, move their “team” down the field and score a touchdown during the actual playoff games and throughout the week.

“TweetDrive Engineered by Lexus offers a unique way to challenge sports fans to put their knowledge about football and social media to the test,” said Brian Smith, Lexus vice president of marketing. “There is a lot of excitement about football this time of year and Lexus is pleased to join in the action through this program. It’s also a great way to build on the anticipation created by our upcoming Super Bowl ad, a first for Lexus.”

The object of the game is to gain enough yards to score a touchdown. Yardage is accumulated by tweeting the correct answers to a mix of trivia and predictive gaming questions using the #LexusTweetDrive hash tag. For each playoff game a fan plays TweetDrive, they are entered to win the grand prize -- a trip for two to an NBC Sports Premium Event.* To participate, fans just need to register at and watch for tweets from @Lexus using #LexusTweetDrive during playoff games (predictive gaming questions) and throughout the week (trivia questions) through January 22, 2012.

Watch the 15 second teaser of the Lexus Super Bowl 2012 ad now.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.


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