Dannon Super Bowl 2012 Ad stars Jessica Blackmore and John Stamos

Thursday, January 19, 2012

The Dannon Super Bowl 2012 Ad will be the first Super Bowl ad for the Dannon Group and also the first Yogurt Super Bowl commercial in history.
Dannon announced their Super Bowl Ad debut back in December, but stayed mum on the details. Today Dannon unveiled the details about the Dannon Super Bowl 2012 Ad.

The Dannon Super Bowl Ad will have actors Jessica Blackmore and John Stamos. Jessica Black is beautiful young actress, while John Stamos is a well known actor and a favorite with the ladies.

Update 01/31/12:
The full Dannon Super Bowl 2012 Ad has been released. Watch the Ad now.
The Dannon Super Bowl 2012 commercial is going to promote a new product. The Dannon Oikes Greek Yogurt is a creamy-thick yogurt made from an authentic Greek recipe. \

The Dannon Oikos advertisement will run during the third quarter of Super Bowl XLVI and will also be released on the Dannon Oikos Facebook and YouTube pages as part of a fully-integrated marketing campaign.

"Greek yogurt now accounts for more than one quarter of the entire U.S. yogurt market. Americans continue to crave Greek yogurt and demand continues to grow as we see a shift in the way that Americans enjoy yogurt. We make what is possibly the best tasting yogurt in the world with Dannon Oikos and now is the perfect time to highlight this delicious and nutritious snack in our Super Bowl ad," said Sergio Fuster, Senior Vice President of Marketing, The Dannon Company. "We are preparing some very memorable advertising that emphasizes just how good it is, and we've invested in production capacity to meet anticipated increased demand."

John Stamos is already appearing in an Dannon Oikos TV ad. You can watch that below.



The Dannon Super Bowl 2012 commercial was crowdsourced among a select group of talent in collaboration with Poptent, the crowdsourced video production company. Crowdsourcing is the process of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call or, in the case of Dannon, a member-only call. The member-only crowdsourced campaign was conducted privately in keeping with the tradition of secrecy and surprise of Super Bowl advertising.

Dannon selected through this process possibly the youngest professional Super Bowl Ad Director in History. Director Remy Neymarc (21) and his brother, Andrew (23), submitted a concept that was selected from the best of the best of a privately crowdsourced Poptent community submission process in response to Dannon's creative brief posted via the Poptent.net community in mid-2011. Under Poptent's Invite Assignments process, Dannon worked directly with Poptent to hand-select a short-list of videographers, including Remy, from Poptent's social network based on the brand's specific requirements and skills of the videographers.

"Working with Dannon on the Dannon Oikos commercial has been a fantastic experience," said Remy Neymarc. "I'm honored to have the opportunity for my work to be represented during TV's single most watched event. It was a thrill to be selected via Poptent to work with a globally respected brand like Dannon."

Neymarc Visuals has done some cool stuff. Watch their showreel below.




The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.


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