Bridgestone Super Bowl 2012 Time to Perform Ad Teaser Video Released

Wednesday, January 25, 2012

Bridgestone just published a 50 second teaser video for their upcoming Super Bowl 2012 Ad titled "Time to Perform".  Bridgestone has already released a ton of videos since it announced the Bridgestone Performance Balls in early January. The videos have famous sports stars and well known sports reporters in them. So far the online Bridgestone Super Bowl 2012 campaign is not catching on.
The most viewed video in the series is the initial fake press conference with 350,000 views. All later videos are only attracting a couple thousand each. This is a far cry from what Volkswagen achieved with The Bark Side. Online since one week, the video has already over 8,000,000 views.

My problem with the Bridgestone Super Bowl Ad concept is that it is not really funny. The idea is very smart and enables Bridgestone to talk about their tire brands in a sports setting. The laugh out loud comedy is though missing.

Bridgestone had very funny and outrageous Super Bowl ads in the past (watch Whale Tale below from 2010). I still hope they come around in the final Super Bowl 2012 Ad.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Watch already the first fully released Super Bowl 2012 Commercials online. Super Bowl Ads for Geeks is covering everything there is to know (Super Bowl 2012 Facts) about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.


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