Bridgestone Performance Campaign launches ahead of Super Bowl 2012 Ads

Wednesday, January 11, 2012

It is time to perform says Bridgestone. Bridgestone has launched their new Performance-focused brand campaign ahead of their Super Bowl 2012 Ads. As reported, Bridgestone started to tease the Bridgestone Super Bowl 2012 commercials a week ago. Bridgestone is bringing their tire performance technology to sports balls.

Bridgestone has hired well-known professional athletes and sports celebrities to promote their new performance campaign.

The overall idea of combining sports with Bridgestone's tire technology is pretty neat and allows the company to familiarize consumers with their different tire types and technologies.

Consumers will learn about the tremendous grip provided by the ultra high performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rolling resistance offered by Ecopia, and the breakthrough performance on snow and ice for which the Blizzak name is renowned.

The new Bridgestone commercials will dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink. In these ads, the tire maker attempts to demonstrate the Bridgestone technologies that drivers can rely on when they need it most. Two of five new sports-themed Bridgestone advertisements will debut during Super Bowl XLVI, which will air live on NBC on Sunday, February 5, 2012.

Watch the teaser videos for the Bridgestone Performance Ball Super Bowl 2012 ads here.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Bonus: Watch all Super Bowl 2011 Ads.


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