Audi keeps the story theme under wraps for now.
Update 01/25/12:
Audi Super Bowl 2012 Ad has been released. Watch it Now.
"With LED, there's no mistaking an Audi. Since pioneering the technology nearly ten years ago, LED lights have established the Audi persona have become one of the most recognizable features on the road," said Scott Keogh, Chief Marketing Officer, Audi of America. "Like our LEDs, this year's Super Bowl spot will be unmistakably Audi."
At 5,500 Kelvin, Audi LED headlights are the closest re-creation of daylight available, providing numerous safety benefits, such as helping drivers' eyes perceive more contrast experience less strain. Traditional lights take 0.2 seconds to engage, while LEDs are immediately activated making driving safer, faster. In addition to safety, LED lights save resources by using 50-percent less power required from the alternator – which in turn reduces the load put on the vehicle's engine – and can last the lifetime of a vehicle.
Throughout February, enthusiasts can visit Audiusa.com to interact with LED-themed content and learn more about Audi's signature technology, including its design, safety, efficiency and performance benefits. Beginning on January 29, visitors to the Audi Forum in New York can explore an interactive LED-focused digital experience.
The all-new Audi S7 combines thrilling performance, stunning design, and intelligent efficiency technologies in a package that further enhances Audi's exciting new A7 five-door coupe. Audi MMI Navigation plus comes standard on the S7, which includes Audi connect™ enabling Google Maps and Google Search as well as a Wi-Fi hot spot for up to eight devices. The Audi S7 is fitted with the new 4.0 liter TFSI with 420 hp and 406 lb-ft of torque.
The 60 second Audi Super Bowl 2012 Ad is slated to run in the first quarter of the big game on Sunday, Feb. 5, 2012. Super Bowl XLVI marks Audi's fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot.
Audi just released a new TV ad campaign featuring Quattro. It is so good, I thought Audi is going with it also to the Super Bowl 2012. I was wrong.
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