2nd Story Software TaxACT Super Bowl 2012 Ad coming

Thursday, January 19, 2012

Another newbie Super Bowl advertiser has emerged for the Super Bowl 2012 Ad line-up. 2nd Story Software, the makers of TaxACT, will run their first ever Super Bowl commercial at the Super Bowl XLVI on February 5.

TaxACT introduced the first free federal tax preparation and filing solution for all taxpayers during the 2005 tax season. Today, it remains the only free product that includes forms and schedules necessary for many complex returns filed by millions of customers each year.

"Our message that TaxACT Free Federal Edition is truly free for everyone is relevant for all taxpayers," said Kris Peterson, Vice President of Marketing at 2nd Story Software. "Given that the Super Bowl reached a total audience of 88.7 million viewers between the ages of 18 and 54 last year, the Super Bowl is the ideal platform to deliver our message."

The commercial uses a courageous and gutsy story to put viewers in touch with the feeling of being totally free at emotional, physical and psychological levels. Although the plot will remain under wraps until the TaxACT Super Bowl Ad airs on February 5, 2nd Story Software is building up to it through a comprehensive marketing campaign spanning web, email and social media channels. The build began with the start of Feel the Free Fridays Sweepstakes on January 5, the same day final versions of TaxACT were released. The sweepstakes introduces participants to TaxACT's "totally free feels good" message and engages them in a conversation about free with thousands of others.

It makes sense to advertise Tax software at the Super Bowl as it falls into tax season. It is still an expensive gamble for 2nd Story Software. Let's see if it works out for them.

You can watch several scenes from the 2nd Story Software Super Bowl 2012 Ad below. The scenes look promising and the TaxACT Super Bowl 2012 Ad is possibly fun to watch.

To enter the 2nd Story Software TaxACT sweepstakes visit the Free TaxACT promo site.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. See who the 2012 Super Bowl Advertisers are.


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