Super Bowl 2012 Halftime Show Special Effects come from Moment Factory

Wednesday, December 7, 2011

The Super Bowl 2012 halftime show will feature Madonna. Her show will be accompanied by Cirque du Soleil and Jamie King. The multimedia experience will be created by the Moment Factory. Founded in 2001, Moment Factory is comprised of a team of 60 artists, technologists and visionaries at its headquarters in Montreal. The company has completed over 300 projects in the field of creative multimedia environments for clients such as Celine Dion, Nine Inch Nails, Cirque du Soleil, Microsoft and Disney. Moment Factory has completed permanent interactive installations in cities like Dubai, Montreal and Las Vegas.

Moment Factory's team of artistic technologists, together with Madonna's team, will create a spectacular multimedia display for the Bridgestone 46th Super Bowl Halftime Show, an NFL Network Production set to air on NBC February 5th, 2012.
"We are extremely excited to be working with someone as creative, talented and visionary as Madonna," said Sakchin Besette, Partner and Creative Director, Moment Factory. "Our team is comprised of artists whose expertise ranges from software development to motion design and all of us are absolutely delighted to be working with an artist whose creativity continues to astound us. Moment Factory always looks to engage audiences with something they have never seen before, and we are certain that this show will thrill spectators."

Based on the Moment Factory's track record the Super Bowl 2012 Halftime Show should be spectacular. Below you can watch what the company did for the Arcade Fire show at Coachella 2011.

Arcade Fire - Coachella from Moment Factory on Vimeo.

See more videos on the Moment Factory site.


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