Pepsi will complement the TV spots with a 360-degree activation that includes innovative digital and retail extensions as well as on-site activities in Indianapolis, the site of Super Bowl XLVI.
"The Super Bowl is a defining moment in American culture and we're excited to be back in a big way in front of more than 100 million viewers," said Simon Lowden, CMO, PepsiCo Beverages Corporation. "Pepsi has a legacy of unforgettable Super Bowl advertising and this year we're taking it to the next level by featuring the winner of THE X FACTOR and some other famous faces in a Pepsi commercial."
THE X FACTOR winner's appearance in the Super Bowl XLVI spot is part of Pepsi's marketing agreement with the Fox singing competition. The deal also includes a $5 million recording contract for the winner, marking the largest guaranteed prize package in television history.
The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Bonus: Watch all Super Bowl 2011 Ads.
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