Pepsi will also advertise at the Super Bowl 2012. One of the Pepsi Ads will feature the X Factor winner. If the other Pepsi ad is in context of this new Pepsi Max ad remains to be seen.
The 30-second spot entitled “Locker Room” portrays the New York Jets in their natural environment - the home team locker room at half-time. However the team is losing and head coach Rex Ryan bursts into one of his patented tirades as his players hang their heads in shame and dissolution.
Suddenly, a Pepsi MAX delivery truck crashes through a brick wall in the locker room. The driver emerges and tosses ice-cold cans of Pepsi MAX to the flustered coach and his team while delivering an inspirational speech. The players snap out of their collective funk and begin to clap in rhythm. A burly Jets lineman has tears running down his cheek. Star quarterback Mark Sanchez takes a gulp of Pepsi MAX and is instantly refreshed and addresses his teammates. The team is immediately rejuvenated and proceeds to run through another brick wall!
Ryan and the Pepsi MAX driver stand among the ruins of the Jets’ locker-room as rubble continues to fall from the walls.
The spot will air nationally on Saturday's telecast of the NY Jets game against the NY Giants and then begin in rotation in January.
Watch a behind the scenes video that also shows scenes of the Pepsi Max ad below.
2012 is taking place in Indianapolis on February 5th,
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