Go Daddy has long delivered services "in the cloud" -- providing individuals and businesses more efficient and less expensive online options. Now, it's taking its product marketing to Super Bowl viewers with fun references to Go Daddy's innovative offerings such as 4th Generation Hosting, known as 4GH.
The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a "divine" setting. The Cloud is also Go Daddy's most ambitious production in the company's eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design. For the Pussycat Dolls, featured prominently in The Cloud's outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.
"How can we produce a Super Bowl ad that's fun, edgy, slightly inappropriate and also speak to cloud-based products?" asked Go Daddy CEO and Founder Bob Parsons. "Like only Go Daddy can ... trust me, it'll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!"
Danica recently ranked the Internet's Most Searched Athlete and she's also a sort of Super Bowl staple. By most observers' count, Danica has been in more Super Bowl ads than any other celebrity and with this year's campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.
"Doing Go Daddy's Super Bowl commercials is always interesting, but this year's are epic," Danica said. "The commercials are very funny -- there's physical humor and in the Cloud, there's a big-time dance routine. Yes, I dance. And I'll say this, the dance sequence is as GoDaddy-esque as it gets!"
The second Go Daddy Super Bowl 2012 Ad will again promote .co domain. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: "If I made a DVD about how to get a body like hers, I'd be a gazillionaire."
.CO Internet S.A.S. CEO, Juan Diego Calle, makes a cameo appearance in the Internet-Only version of the commercial, along with Bob Parsons. "Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level -- driving more business and boosting brand awareness," said Calle. "Last year's Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries - and made dot-CO the hottest new Web address in the world!"
Go Daddy partnered with .CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy's commercial campaigns ... that may change with this year's advertising leap into the cloud.