Go Daddy has Two Ads at Super Bowl 2012

Wednesday, December 7, 2011

Infamous Super Bowl Advertiser Go Daddy will be back for Super Bowl 2012 with two commercials. Go Daddy is the world's largest provider of Web hosting, domain names and net-new SSL Certificates. The new Go Daddy Super Bowl Ads will stick to the GoDaddy-esque style, meaning the ads will feature sexy women and college humor.
Both Go Daddy Super Bowl 2012 Ads have been already approved by NBC.

"After seven years, we have a good idea about what we can do that works for us and still be approved by censors -- we know how to take it right to the very edge," said Go Daddy CEO and Founder Bob Parsons, the man behind the company's long-running, high impact and always controversial Super Bowl ads.

"Critics have suggested we submit ads solely to be rejected, but we don't ... we submit concepts that are fun, edgy and slightly inappropriate. That's GoDaddy-esque and that's what drives viewers to GoDaddy.com year after year after year," Parsons said.

Go Daddy will very likely again feature an internet only version of their Super Bowl Ads. This strategy has worked amazingly well over the last years and drove huge traffic to Godaddy.com. In the 2011 Super Bowl, Go Daddy recorded its largest Super Bowl website spike ever with a commercial that poked fun at its own edgy ad style. In the other commercial, Go Daddy revealed iconic comedienne Joan Rivers as the new Go Daddy .CO Girl. That commercial triggered a record-breaking 466% increase in domain name registrations within 15 minutes of airing.

In 2012, Go Daddy will once again broadcast two spots, including one featuring .CO, the fastest growing new Web address. The commercials are being produced this week in Scottsdale, Ariz. and Los Angeles. Once again Go Daddy Girls Danica Patrick and Jillian Michaels will be featured in Go Daddy's .CO commercial.

Danica, who recently announced she will drive full-time in NASCAR next season for Go Daddy, is in both commercials. This is Danica's sixth Super Bowl ad campaign, all with Go Daddy Productions.

"Go Daddy knows how to have fun with its advertising and has truly mastered the art of driving website traffic with edgy commercials that push the limits -- I can't wait to see what happens next at GoDaddy.com," Danica said.

We expect the Go Daddy Super Bowl 2012 Ads again to be among the most fun to watch. Watch the 2011 Go Daddy Super Bowl Ads below.
Bob Parsons actually sold Go Daddy earlier this year.


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