Super Bowl 2012 Ad confirmed

Monday, December 12, 2011

The Super Bowl 2012 Ad already got confirmed by back in October. is an online service for buying and selling new and used vehicles. The company is returning to Super Bowl Sunday for the fifth consecutive year.  With one 30-second commercial during the third quarter, will again be positioned alongside some of the most recognizable brands in the world. 

"Advertising during the largest television event of the year has been a successful awareness-building strategy for us over the last four years," said Mitch Golub, president of  "We see this year's commercial as another important investment in our brand, translating the enormous audience into new customers and opportunities for advertisers."

The Super Bowl XLVI Ad will add to its ‘Confidence' campaign. The new Super Bowl commercial will focus on the site's resources available to car shoppers to help them choose the perfect car at the perfect price - including expert and consumer vehicle reviews, consumer dealer reviews, comparison tools and pricing guides.  DDB Chicago, the site's advertising agency of record, will develop the spot. 

Last year, the Super Bowl Ad showed that it is risky to try things yourself first. With, the opinions and experiences of thousands of car buyers gives new and used car shoppers the confidence to know they've picked the right car. Sometimes it's better to let someone else go first. Watch the Super Bowl XLV commercial below.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Bonus: Watch all Super Bowl 2011 Ads.


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