"Advertising during the largest television event of the year has been a successful awareness-building strategy for us over the last four years," said Mitch Golub, president of Cars.com. "We see this year's commercial as another important investment in our brand, translating the enormous audience into new Cars.com customers and opportunities for advertisers."
The Cars.com Super Bowl XLVI Ad will add to its ‘Confidence' campaign. The new Super Bowl commercial will focus on the site's resources available to car shoppers to help them choose the perfect car at the perfect price - including expert and consumer vehicle reviews, consumer dealer reviews, comparison tools and pricing guides. DDB Chicago, the site's advertising agency of record, will develop the spot.
Last year, the Cars.com Super Bowl Ad showed that it is risky to try things yourself first. With Cars.com, the opinions and experiences of thousands of car buyers gives new and used car shoppers the confidence to know they've picked the right car. Sometimes it's better to let someone else go first. Watch the Cars.com Super Bowl XLV commercial below.