Bud Light Platinum Super Bowl 2012 Ad in the Making

Wednesday, December 7, 2011

Anheuser-Busch will launch a new beer in 2012 with the Bud Light Platinum. With a slightly sweeter taste, higher alcohol by volume (6%!) and signature cobalt blue glass bottle, Bud Light Platinum is supposed an upscale light beer option.

“There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there,” said Mike Sundet, senior director, Bud Light.  “Bud Light’s ability to innovate and its social personality makes it the ideal brand to introduce Bud Light Platinum to a growing number of image-conscious beer drinkers.”

Anheuser-Busch (InBev)  announced Bud Light Platinum in early November. The announcement said that the sale of Bud Light Platinum starts on January 30th, 2012. Crain's New York reports that Anheuser-Busch will promote the new Bud Light Platinum with a Super Bowl Ad on February 5, 2012.

Update 01/27/12:
Six Budweiser Super Bowl 2012 Commercials are coming. Two Ads will feature the new Bud Light Platinum, two Bud Light and two Budweiser Beer. The Super Bowl 2012 will have six Beer Super Bowl Ads just from a single brewery.

 I have no doubts that this will happen. It is not very often that Anheuser-Busch introduces a new beer.
Super Bowl is the ideal venue to promote the new Bud Light Platinum.

The Budweiser Super Bowl Ads have been consistently entertaining over the past years. I am pretty sure the Budweiser Super Bowl 2012 Ad line up will be extensive and fun to watch even if you do not like the beer.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Bonus: Watch all Super Bowl 2011 Ads.


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