Bud Light Hotel is again at the Super Bowl 2012

Friday, December 23, 2011

Anheuser-Busch InBev is like every year taking the Super Bowl very seriously. The beer maker will again have a massive Super Bowl ad line-up, which is not confirmed yet but very likely.
Bud Light is returning also to the Super Bowl 2012 in February for the third annual Bud Light Hotel, a complete rebranding of a downtown Indianapolis hotel that will host the best parties, concerts and events leading up to Super Bowl XLVI.  For it, the brand is launching an exclusive job offer among Bud Light Facebook fans.
Beginning today, Bud Light is seeking applicants through an open video casting call on its Facebook page to find the official Bud Light Hotel correspondent.  The successful candidate will receive a salary from Bud Light to star in a series of exclusive videos for the brand's Facebook and YouTube pages throughout the week, ranging from unique Super Bowl week experiences, to red carpet interviews and behind-the-scenes looks at the EA SPORTS and Playboy parties at the Bud Light Hotel.

"We have more than two million Facebook fans engaging with us on a daily basis, and unfortunately, we don't have room for all of them in Indianapolis," said Mike Sundet, senior director, Bud Light.  "But we do want to make sure they have a way to experience the Bud Light Hotel and all it has to offer.  To do that, we're hiring one of our own to be the eyes and ears of our fans and provide a behind-the-scenes look from Indy all weekend long."
Correspondent videos can be uploaded on the Bud Light Facebook page through Jan. 20, 2012, and fans will be able to 'like' their favorite videos through a special tab.  Candidates will be evaluated on both the overall quality of their submission, on-screen presence and how the Bud Light Facebook community responds to them.
The 180-room Bud Light Hotel will officially open its doors on Feb. 2, 2012, at 105 S. Meridian Street in downtown Indianapolis.  With a star-studded lineup of concerts and exclusive events, the Bud Light Hotel will once again establish itself as the place to party during Super Bowl.  The lineup of events includes:
  • Thursday, Feb. 2 – EA SPORTS Madden Bowl XVIII
  • Friday, Feb. 3 – The Playboy Party
  • Saturday, Feb. 4 – Bud Light Concert (band to be announced in January)
  • Sunday, Feb. 5 – Bud Light Tailgate & Concert
Bud Light announced the musical line-up for the Bud Light Hotel. The list includes 50 Cent and the Barenaked Ladies.

Adult fans can also enter to win a trip for four to the Bud Light Hotel and Super Bowl XLVI through SnapTag logos on specially-marked 12-packs of Bud Light bottles.  For more information on Bud Light Hotel, visit www.Facebook.com/BudLight.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads and more, leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Bonus: Watch all Super Bowl 2011 Ads.


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