Audi Super Bowl 2012 Ad confirmed

Saturday, December 10, 2011

Audi will be again advertising during the Super Bowl. The Audi commercial in Super Bowl XLVI will be the fifth in a row for the german car maker, who just announced a stunning November in terms of sales.  Audi sales have been up 28% in November world-wide. The main driving forces behind this success were continued strong growth in China and a renewed pick-up in business in Germany. In its European export markets, Audi also achieved largely two-digit growth rates. Year to date, AUDI AG sold around 1,193,100 cars through the end of November – which puts the company well on course to reach its stated sales target of 1.3 million units.

Update 01/25/12:
Audi Super Bowl 2012 Ad has been released. Watch it Now.

Audi has confirmed the Audi Super Bowl 2012 Ad already end of November. 
"The Super Bowl continues to be a platform to showcase a brand's creativity and voice. Audi was the first auto maker in its class to begin advertising in the Super Bowl five years ago and we're once again excited to be a part of the action," said Scott Keogh, chief marketing officer, Audi of America. "We've achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game, and are confident that this year will follow suit."

In last year's "Release the Hounds" Super Bowl ad, Audi became the first Super Bowl advertiser in history to tag a commercial with a Twitter hashtag. The Audi ad, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. The spot also featured a comical cameo by legendary musician Kenny G. You can watch the Audi Super Bowl 2011 below.

Audi had also elaborate social campaigns with viral videos ahead of the Super Bowl. I expect the same for the Super Bowl 2012.


Update 12/01/2012:
Audi launched a new TV ad campaign featuring Quattro. This could mean that the Audi Super Bowl 2012 Ad is highlighting Audi Quattro AWD technology.

The Super Bowl 2012 is taking place in Indianapolis on February 5th, 2012. Super Bowl Ads for Geeks is covering everything there is to know about the Super Bowl 2012 Ads leading up to the big game. The coverage on Super Bowl Ads for Geeks extends our famous Super Bowl for Geeks Guide on I4U News. Bonus: Watch all Super Bowl 2011 Ads.

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